Hi, I’m Nicole Vien — a product designer in Austin, TX using strategy-led design to drive growth. At BHN, I craft ecommerce experiences that convert, scale, and stick.

MY WORK +

MY WORK +

My skills

    • UX & UI Design – Crafting seamless, visually compelling experiences across mobile, web, and desktop

    • Interaction Design – Designing dynamic microinteractions that enhance clarity and usability

    • Cross-Platform Systems – Creating cohesive design solutions across iOS, Android, and desktop platforms

    • Design Systems – Building and scaling reusable components and libraries for consistency and efficiency

    • Prototyping – Rapidly iterating ideas using tools like Figma, Framer, or HTML/CSS

    • Wireframing & Flows – Translating complex ideas into clear user journeys and design documentation

    • UX Research (Quant + Qual) – Conducting studies, analyzing insights, and refining experiences through data

    • Design Thinking & Iteration – Driving continuous improvement through research-backed exploration

    • Product Vision & Alignment – Collaborating with PMs and engineers to align design with business goals

    • Behavioral Insights – Applying psychology and user behavior patterns to guide product decisions

    • Platform Thinking – Mapping ecosystems across surfaces and OS-level integrations

    • Accessibility-First Design – Creating inclusive experiences for diverse needs and compliance

    • KPI-Driven UX – Designing with measurable goals (engagement, conversion, retention)

    • Opportunity Mapping – Identifying UX gaps and proposing scalable improvements

    • HTML, CSS, JS (Basic) – Collaborating with engineers and implementing design logic when needed

    • AI-Powered UX – Designing with AI-enhanced interfaces, automation, and user behavior modeling

    • Prompt Engineering – Crafting targeted prompts to support UX ideation, research, and workflows

    • Prototyping with Logic – Building interactive prototypes with conditions, variables, and Figma logic

    • Figma Systems Mastery – Using auto layout, variants, and variables to build modular libraries

    • AI Imagery & UI – Creating AI-generated visuals for interface concepts and experiments

    • Data-Driven Design – Leveraging analytics to drive decisions and optimize experiences

    • Tool Stack Adaptability – Fluent across modern tools like Cursor, Midjourney, ProtoPie, and Framer

    • Cross-Functional Collaboration – Partnering with PMs, engineers, and stakeholders to align and ship

    • Design Storytelling – Communicating ideas clearly—from early concepts to high-fidelity systems

    • Facilitation & Ideation – Leading workshops, crits, and brainstorming sessions to generate clarity

    • Agile Product Delivery – Thriving in iterative sprints with fast decision-making and learning loops

    • Design–Dev Handoff – Delivering clear specs, logic, and edge cases to engineering

    • Mentorship & Team Leadership – Supporting peers through feedback, systems thinking, and process elevation

    • Business & User Impact – Designing experiences that increase conversion, retention, or adoption

    • Stakeholder Buy-In – Driving alignment across teams through insight, storytelling, and clear rationale

    • Experimentation & Validation – Running tests (A/B, moderated, unmoderated) to guide direction

    • Strategic Influence – Helping shape roadmaps, OKRs, and product direction through UX thinking

& prioritize visual identity.

I appreciate aesthetic branding,

shower thoughts

but for product experiences…

I created a playful Instagram series, Shower Thoughts for Product Experiences, where I share occasionally sarcastic, yet simple and innovative product ideas for my favorite tech companies.

The series showcases my skills in product design innovation and strategy while sparking curiosity and inspiring creative thinking.

It’s all about demonstrating how design and business strategies can come together to create meaningful, user-centered solutions—all with a lighthearted and approachable tone.

Join 22K others and follow my ux community on Instagram @ux.nicole

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Meet Nicole Vien

I’m a designer with a focus on interaction design, ux research, and content strategy out of Austin, Texas. I’ve worked with clients ranging from small startups to global B2C/B2B companies and on products including mobile apps, fintech/e-commerce websites, and software.