I find the hidden revenue in your product — and make your offer irresistible.

Most businesses are leaving money on the table. I help you uncover those opportunities, improve your product experience, and turn casual visitors into loyal customers.

Schedule a call

I’ve helped companies generate millions in revenue with my product strategy.


Get your Free Product Profit Audit and see where your hidden profits are waiting.

How It Works

1. Free Audit (0–10 minutes)

You send me your product, service, or website. I’ll review it and record a short video showing 3–5 quick wins to boost conversions or make your product more appealing.

2. Deep Dive (Paid Audit)

If you want to go deeper, I’ll run a full Product Strategy Audit — mapping your customer journey, analyzing competitors, and delivering a step-by-step roadmap to more revenue and better customer retention.

3. Implementation Support

Need help bringing the strategy to life? I can provide UX design, copy refinement, and product positioning updates to make your product truly stand out. For $75/ hour I offer ongoing strategic and design support to help you implement recommendations from your audit, refine product experiences, and optimize for growth.

What You Get in the Paid Audit

    • Visual map showing exactly where revenue is being lost or left untapped in your product, funnel, or pricing model.

    • Includes quick-win changes (low-cost, immediate ROI) and long-term revenue growth opportunities.

  • Customer Appeal Scorecard

    • A competitive attractiveness analysis that benchmarks your product against top competitors.

    • Includes: design, messaging, offer structure, onboarding experience, and trust factors.

    • Clear “appeal gap” recommendations for each category.

    • Tactical, step-by-step roadmap of what to fix first for maximum return.

    • Prioritized by effort vs. impact so your team knows where to start immediately.

    • 2–3 pages summarizing:

      • Updated product positioning statement

      • Core customer personas (based on market fit)

      • Unique value proposition and differentiators

    • Gives leadership a clear strategic north star.

    • Screenshots or Figma mockups with annotations showing what to change in your flows, onboarding, or purchase process.

    • Example: fixing high-friction checkout steps or improving call-to-action clarity.

Optional Add-Ons

    • 3–5 one-on-one interviews with real customers to uncover friction points, unmet needs, and product-love moments.

  • Gather frontline insights from sales, support, and product teams. Surface internal pain points and quick improvement opportunities.

    • Heatmap analysis, analytics review, and event tracking setup to pinpoint where users drop off. Delivered with annotated screenshots and fixes.

    • Detailed teardown of 3–5 competitors’ products and strategies. What they’re doing better, gaps you can own, and positioning plays to win market share.

  • Ongoing strategic and design support to help you implement recommendations from your audit, refine product experiences, and optimize for growth. This includes UX/UI updates, product positioning adjustments, funnel improvements, and collaborative strategy sessions — ensuring your product continues to increase revenue and customer appeal over time.

Get your Free Product Profit Audit today — and see exactly where the money is hiding.

My skills

    • UX & UI Design – Crafting seamless, visually compelling experiences across mobile, web, and desktop

    • Interaction Design – Designing dynamic microinteractions that enhance clarity and usability

    • Cross-Platform Systems – Creating cohesive design solutions across iOS, Android, and desktop platforms

    • Design Systems – Building and scaling reusable components and libraries for consistency and efficiency

    • Prototyping – Rapidly iterating ideas using tools like Figma, Framer, or HTML/CSS

    • Wireframing & Flows – Translating complex ideas into clear user journeys and design documentation

    • UX Research (Quant + Qual) – Conducting studies, analyzing insights, and refining experiences through data

    • Design Thinking & Iteration – Driving continuous improvement through research-backed exploration

    • Product Vision & Alignment – Collaborating with PMs and engineers to align design with business goals

    • Behavioral Insights – Applying psychology and user behavior patterns to guide product decisions

    • Platform Thinking – Mapping ecosystems across surfaces and OS-level integrations

    • Accessibility-First Design – Creating inclusive experiences for diverse needs and compliance

    • KPI-Driven UX – Designing with measurable goals (engagement, conversion, retention)

    • Opportunity Mapping – Identifying UX gaps and proposing scalable improvements

    • HTML, CSS, JS (Basic) – Collaborating with engineers and implementing design logic when needed

    • AI-Powered UX – Designing with AI-enhanced interfaces, automation, and user behavior modeling

    • Prompt Engineering – Crafting targeted prompts to support UX ideation, research, and workflows

    • Prototyping with Logic – Building interactive prototypes with conditions, variables, and Figma logic

    • Figma Systems Mastery – Using auto layout, variants, and variables to build modular libraries

    • AI Imagery & UI – Creating AI-generated visuals for interface concepts and experiments

    • Data-Driven Design – Leveraging analytics to drive decisions and optimize experiences

    • Tool Stack Adaptability – Fluent across modern tools like Cursor, Midjourney, ProtoPie, and Framer

    • Cross-Functional Collaboration – Partnering with PMs, engineers, and stakeholders to align and ship

    • Design Storytelling – Communicating ideas clearly—from early concepts to high-fidelity systems

    • Facilitation & Ideation – Leading workshops, crits, and brainstorming sessions to generate clarity

    • Agile Product Delivery – Thriving in iterative sprints with fast decision-making and learning loops

    • Design–Dev Handoff – Delivering clear specs, logic, and edge cases to engineering

    • Mentorship & Team Leadership – Supporting peers through feedback, systems thinking, and process elevation

    • Business & User Impact – Designing experiences that increase conversion, retention, or adoption

    • Stakeholder Buy-In – Driving alignment across teams through insight, storytelling, and clear rationale

    • Experimentation & Validation – Running tests (A/B, moderated, unmoderated) to guide direction

    • Strategic Influence – Helping shape roadmaps, OKRs, and product direction through UX thinking

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Meet Nicole Vien

I’m a designer with a focus on interaction design, ux research, and content strategy out of Austin, Texas. I’ve worked with clients ranging from small startups to global B2C/B2B companies and on products including mobile apps, fintech/e-commerce websites, and software.

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